There is something rare about clothing that moves with you. That adapts without effort. That travels through changing environments without resistance. The kind of clothing that does not ask to be noticed, yet becomes indispensable over time. Pieces like these do not announce themselves. They settle into your life quietly and, in doing so, become irreplaceable.
At Franco Masoma, we believe the most meaningful garments are those that integrate seamlessly into the way you live. They are not designed for a single occasion or moment of attention, but for continuity. For repetition. For daily use at a high level. The Carmel Suede Reversible Jacket was created with this philosophy at its core.
California Living, Interpreted Through Italian Craft
Life in the Bay Area demands a particular kind of wardrobe. A morning might begin in Los Gatos, transition into meetings in Palo Alto or Menlo Park, and conclude with an evening in Napa or San Francisco. The temperature shifts. The setting evolves. The expectations remain consistent. What you wear must be able to move fluidly through each environment without requiring adjustment or explanation.
The Carmel Jacket was designed for this Rhythm of Life.
Crafted from fine lamb suede with a supple lamb leather interior, the jacket offers a rare balance of lightness and refinement. It is structured without feeling rigid. Comfortable without appearing casual. The design allows it to transition naturally between professional and personal settings, making it suitable for boardrooms, travel days, dinners, and weekends alike.
Rather than designing for a single moment, the Carmel Jacket was created for continuity. For individuals whose schedules are layered and whose lives move between spaces without pause. It is a piece meant to support that movement, not interrupt it.
Each Carmel Jacket is made to measure in Napoli, Italy, by master artisans whose understanding of fabric, proportion, and longevity has been shaped through generations of Italian tailoring. This is craftsmanship rooted in patience and precision. Materials are handled with respect. Construction is deliberate. Nothing is rushed, and nothing is excessive.
Why Suede, and Why It Endures
Suede offers qualities that few other materials can replicate. It possesses a natural softness that responds to movement. It drapes rather than resists. It feels lived in without appearing worn out. Unlike traditional wool, suede develops character over time without compromising its integrity.
The reversibility of the Carmel Jacket is intentional. One side presents the textured richness of lamb suede. The other offers the smooth refinement of lamb leather. This duality is not designed as a novelty, but as a practical expression of versatility. It allows the jacket to adapt subtly to different settings without altering its identity.
For professionals moving between Menlo Park and San Francisco, founders transitioning from Monte Sereno home offices to downtown meetings, and leaders whose days require adaptability without sacrificing refinement, the Carmel Jacket becomes foundational. It is quietly present. Reliably composed. Designed to support how you live and lead.
The Franco Masoma Process
Every custom garment at Franco Masoma begins with a conversation.
When you visit our Los Gatos showroom, you are welcomed into a ninety minute consultation designed to go far beyond measurement. This is not simply a fitting. It is a dialogue. Franco takes the time to understand who you are, how you move, and what gives you confidence. He observes posture, gesture, and the way you naturally inhabit space.
These details matter. They inform not only how a garment fits, but how it feels when worn. From this exchange, a vision begins to take shape. One that is specific, personal, and grounded in how you actually live.
Fabric selection is approached with care and precision. When Franco selects a suede for your Carmel Jacket, the decision is made with you in mind specifically. Not how the garment will perform at scale, but how it will live on you. How it will move through your days, your travel, and your environment. Suedes and leathers are sourced in limited quantities and chosen intentionally, often inspired directly by the individual Franco dresses.
This philosophy creates exclusivity by design. Each jacket is selected and crafted to become part of one life only. You will not encounter it with someone else.
Made to Measure in Napoli
Once fabrics are selected, we move into the made to measure process. You will try on master garments that serve as refined base models. Franco evaluates fit, balance, and proportion in real time, making thoughtful adjustments that account for stance, movement, and personal preference.
After measurements and design details are finalized, your specifications are sent to our workshop in Napoli, Italy. There, skilled artisans construct your jacket by hand using traditional Italian tailoring techniques. Every step of the process reflects an understanding that true luxury is built slowly and with intention.
The standard production timeline is six to eight weeks. For clients with time sensitive needs, an expedited three week option is available without compromising quality.
When your garment arrives, it undergoes a detailed quality inspection. Fit, fabric, construction, and finishing are reviewed carefully to ensure the final piece aligns precisely with what was envisioned.
Beyond the Jacket
While the Carmel Suede Reversible Jacket is offered exclusively as a custom piece, Franco Masoma provides both custom and ready to wear collections for the modern man.
Our custom offerings include suits, sport coats, shirts, trousers, and overcoats. Each piece is designed in Los Gatos and made in Napoli, allowing California sensibility to meet Italian craftsmanship at every stage.
The ready to wear collection reflects the same attention to fabric, fit, and refinement, with a turnaround of seven to ten days. Whether custom or ready to wear, every client receives personalized guidance, fitting support, and the time necessary to ensure the garment feels exactly right.
Life Is Beautiful
At Franco Masoma, we believe life deserves to be dressed beautifully.
The Carmel Suede Reversible Jacket is not a decoration. It is an expression. It is a garment designed to reflect who you already are, to move as you move, and to become part of your story.
Years from now, we hope you remember not only what you wore, but how you felt.
If you are in Los Gatos, Saratoga, Palo Alto, Menlo Park, or anywhere throughout the Bay Area, we invite you to visit our showroom. Experience the fabric. Try on a master garment. Begin a conversation.
Because every Franco Masoma piece begins the same way. With understanding, intention, and time. time.
