Resort Wear
by Franco Masoma

Your summer identity is defined by the ease you carry. In coastal escapes and golden hour settings, we craft pieces that radiate effortless elegance, allowing you to move through the world with total composure. Your relaxation should be elevated, not restricted, by the lightweight precision and natural intention behind what you wear.

Our philosophy extends far beyond a single getaway - you’re investing in a vacation staple that anchors your holiday wardrobe for seasons to come. Every linen thread is an intentional step toward a life well-lived.

The Destination Method

A collaboration of design, built for the escapes you earn.
The Private Consultation
A ninety-minute dialogue to understand the person behind the garment.
Design & Fabric Curation
Selecting rare Italian textiles envisioned specifically for your lifestyle.
Master Garment Fitting
Refining fit and proportion in real-time to ensure natural movement.
Final Refinement & Delivery
A final inspection to ensure your uniform meets our house standards.
A man is helping another man put on his suit.

Beautiful Lives, Elevated.

Reviews

"Franco is inviting and engaging and is there to help you explore our beautiful world. Within minutes of talking he could read from my energy that I must live close to the water. He takes that same instinct to find a look to make you appreciate why clothes exist."
Stuart F

Curate the Resort Wardrobe for Your Next Escape 

Frequently Asked Questions

We offer a curated collection of effortless, climate-aware pieces designed for movement and ease. Unlike structured business wear, it focuses on breathable fabrics and relaxed silhouettes that transition seamlessly from a poolside morning to a seaside dinner.

We prioritize natural fibers that offer maximum breathability. Linen is essential for its cooling properties, while silk-linen blends or lightweight seersucker provide structure without the weight.

The commitment is designed for your lifestyle - often requiring fewer fittings than a full bespoke suit. We focus on "unstructured" tailoring, ensuring your garments feel like a second skin rather than a formal layer.

Absolutely. Our philosophy is that a beautiful piece should anchor your wardrobe for life’s most pivotal moments. A tailored linen blazer or a knitted polo can easily bridge the gap between holiday leisure and a relaxed office environment.

Luxury fabrics like silk and linen require a dedicated care routine to maintain their texture. We recommend professional dry cleaning for structured pieces and gentle, cold-water handwashing for delicate knits to prevent fiber wear.

A curated holiday wardrobe typically takes 6–8 weeks from initial consultation to final delivery. This ensures every piece is hand-finished with the intentional step toward quality that defines our house.

Yes. We design our swimwear with a structured, trouser-like fit - featuring mid-thigh lengths and neutral tones - so they look as appropriate at a beachside restaurant as they do in the water.

While we believe the best experience is built on physical connection and trust, we do offer virtual style sessions to help you curate your existing wardrobe or select fabrics for your next custom commission.

Two men sitting at a table in front of mannequins.

Visit Our Store

45 N Santa Cruz Ave
Los Gatos, CA 95030
Appointments preferred, walk-ins welcome
© 2026 Franco Masoma Napoli. All rights reserved.

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Store Address

Business Hours

Sunday
11 AM - 6 PM
Monday
BY APPOINTMENT ONLY
Tuesday
BY APPOINTMENT ONLY
Wednesday
11 AM - 7 PM
Thursday
11 AM - 7 PM
Friday
11 AM - 7 PM
Saturday
11 AM - 7 PM

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