About

Franco: The Designer

For over 25 years, Franco has been the go-to stylist in men's fashion in the San Francisco Bay Area. By understanding their energy, he has designed looks and produced garments for celebrities, athletes, and executives. With a unique blend of bold fashion and personal connection, clients lovingly refer to this as "The Franco Touch."

"From his respect, integrity, eagerness to please and bright smile, Franco is without of doubt the best man I have done business with. He is 100% passionate about his work, and he puts his clients first before the sale.”

Franco Masoma: The Brand

Somewhere between hoodies and suits, a uniquely inspired look is waiting to be discovered. Franco Masoma opened in Los Gatos in 2018 to recharge Bay Area fashion. We blend the elegance of Italian fabrics and craftsmanship with the laid-back Californian aesthetic. Old-world hospitality is brought into the retail experience, making each visit personal and memorable. Lastly, by producing small quantities of long-lasting, one-of-a-kind, custom looks, we strive to make fashion more sustainable.

Customers Love The Franco Touch

Customers Love
The Franco Touch

By blending exclusive fabrics, unique detailing, and comfort, we offer customers a world-class experience, which is mirrored by our over 350 five-star reviews.

One Of A Kind Fabrics

Franco goes to Italy several times a year to hand-pick from Loro Piana, Zegna, and more. We carry exclusive, beautiful fabrics that you cannot get anywhere else.
"I wanted to treat my husband to a surprise custom suit experience for Valentine's Day. I did my research and found Franco. We scheduled the appointment and had a personal/professional, genuine, and authentic meeting. The time we spent choosing fabric, fit and versatility was unrushed and specific to the fit/stature and body type. The end product was exceptional, and we definitely won't go anywhere other than Franco Masoma going forward. Bravo Bellissimo Franco!!! - Leslie E.

Small Details, Big Vision

The unique subtleties of your demeanor inspires us to create something exceptional.
"From the moment you walk into the door, Franco and his staff are attentive and purposeful. I walked in needing a tailored suit and walked out feeling like I just traveled to another time, where art was being created as opposed fabric being stitched together. When Franco delivered my suit, ahead of schedule, I was thrilled with the results. My suit fit perfectly and the custom lapel, and tie combination, added a level of sophistication and art." - Jerry C.
Before
After

Feels Like Home

Our hospitality makes the experience of bespoke, custom clothing comfortable and effortlessly enjoyable. 
"I’ve come to Franco three times now (a suit for my wedding, a groomsman suit for my friend’s wedding, and a leather jacket) and each time I’ve had a stellar experience. Franco treats each visitor to his store as an old friend visiting his home. He has an uncanny knack for sensing each client’s personality and putting together a look to best complement it (seeing both how my own and my friend’s wedding suits turned out). I absolutely recommend him." - Govind R.

Frequently Asked Questions

Our custom suits are made in the beautiful city of Napoli, Italy.

Pricing starts at $2498 and goes up depending on fabrics, timeline, and specialized customizations.

We source fabric from the world-famous Italian mills Loro Piana, Zegna, Piacenza and more. Our collection features small quantities of hundreds of hand-picked styles and textures to make you genuinely stand out.

Rest assured, your order will swiftly arrive from Italy at our Los Gatos store within six to eight weeks. For those in need of a custom suit sooner, we can expedite the process to as little as three weeks. We advise planning accordingly to make the most of our service.

Most clients are happy after the first fitting. Sometimes, we need to do a second fitting, rarely a third. We do the fine-tuning and adjustments locally.

Our store has been in the beautiful Town of Los Gatos since 2018, and Franco has been a fashion designer since the early 2000's.

Our suits, sportscoats, dress shirts, shirt jackets, trousers, airport pants, reversible suede jackets, neckties and bowties can be made custom. We carry several ready-to-wear options as well. 

Nope. Never.

A blue door in the middle of a room.

Visit Our Store

45 N Santa Cruz Ave
Los Gatos, CA 95030
Appointments preferred, walk-ins welcome
© 2024 Franco Masoma Bespoke. All rights reserved.

E-commerce coming soon!

Get notified when we launch our online shopping experience. 

We care about the protection of your data. Read our Privacy Policy.

Store Address

Business Hours

Sunday
11 AM - 6 PM
Monday
BY APPOINTMENT ONLY
Tuesday
BY APPOINTMENT ONLY
Wednesday
11 AM - 7 PM
Thursday
11 AM - 7 PM
Friday
11 AM - 7 PM
Saturday
11 AM - 7 PM

Follow Us