Franco: The Designer

For over 25 years, Franco has been the go-to stylist in men's fashion in the San Francisco Bay Area. By understanding their energy, he has designed looks and produced garments for celebrities, athletes, and executives. With a unique blend of bold fashion and personal connection, clients lovingly refer to this as "The Franco Touch."

"From his respect, integrity, eagerness to please and bright smile, Franco is without of doubt the best man I have done business with. He is 100% passionate about his work, and he puts his clients first before the sale.”

Franco Masoma: The Brand

Somewhere between hoodies and suits, a uniquely inspired look is waiting to be discovered. Franco Masoma opened in Los Gatos in 2018 to recharge Bay Area fashion. We blend the elegance of Italian fabrics and craftsmanship with the laid-back Californian aesthetic. Old-world hospitality is brought into the retail experience, making each visit personal and memorable. Lastly, by producing small quantities of long-lasting, one-of-a-kind, custom looks, we strive to make fashion more sustainable.

Customers Love The Franco Touch

Customers Love
The Franco Touch

By blending exclusive fabrics, unique detailing, and comfort, we offer customers a world-class experience, which is mirrored by our over 350 five-star reviews.

One Of A Kind Fabrics

Franco goes to Italy several times a year to hand-pick from Loro Piana, Zegna, and more. We carry exclusive, beautiful fabrics that you cannot get anywhere else.
"I wanted to treat my husband to a surprise custom suit experience for Valentine's Day. I did my research and found Franco. We scheduled the appointment and had a personal/professional, genuine, and authentic meeting. The time we spent choosing fabric, fit and versatility was unrushed and specific to the fit/stature and body type. The end product was exceptional, and we definitely won't go anywhere other than Franco Masoma going forward. Bravo Bellissimo Franco!!! - Leslie E.

Small Details, Big Vision

The unique subtleties of your demeanor inspires us to create something exceptional.
"From the moment you walk into the door, Franco and his staff are attentive and purposeful. I walked in needing a tailored suit and walked out feeling like I just traveled to another time, where art was being created as opposed fabric being stitched together. When Franco delivered my suit, ahead of schedule, I was thrilled with the results. My suit fit perfectly and the custom lapel, and tie combination, added a level of sophistication and art." - Jerry C.

Feels Like Home

Our hospitality makes the experience of bespoke, custom clothing comfortable and effortlessly enjoyable. 
"I’ve come to Franco three times now (a suit for my wedding, a groomsman suit for my friend’s wedding, and a leather jacket) and each time I’ve had a stellar experience. Franco treats each visitor to his store as an old friend visiting his home. He has an uncanny knack for sensing each client’s personality and putting together a look to best complement it (seeing both how my own and my friend’s wedding suits turned out). I absolutely recommend him." - Govind R.

Frequently Asked Questions

Visit Our Store

45 N Santa Cruz Ave
Los Gatos, CA 95030
Appointments preferred, walk-ins welcome
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Business Hours

11 AM - 6 PM
11 AM - 7 PM
11 AM - 7 PM
11 AM - 7 PM
11 AM - 7 PM
11 AM - 7 PM

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