There are moments in life that ask for more than clothing. They ask for expression. For something that reflects not just the occasion, but the person standing at its center. A wedding is one of these moments. And for grooms in Saratoga, Los Gatos, Los Altos Hills, and throughout the Bay Area, finding the right designer means finding someone who sees you first, then creates accordingly.
Franco Masoma is a designer, stylist, and artist whose work begins not with fabric swatches or style templates, but with conversation. With understanding who you are, how you live, and what you want your wedding day to feel like. His approach is rooted in the belief that clothing should never be arbitrary. That what you wear on the day you marry should reflect your story, your values, and your vision for the life you are beginning.
This is designed as a collaboration. Creating something that did not exist before because it was meant specifically for you.
What Makes Franco Masoma Different as a Wedding Suit Designer
Franco’s background shapes everything he creates.
His journey did not begin in luxury. He escaped the Soviet war carrying resilience, creativity, and belief in a better life. That experience taught him that beauty is never guaranteed. That when opportunities arrive, they should be honored. That success means something only when shared.
As an artist at heart, Franco approaches wedding suits as a form of expression rather than transaction. His work is not driven by trends or seasonal collections. It is guided by emotion, proportion, and an instinctive understanding of how clothing should move and exist within a person’s life.
When Franco describes his work, he uses one word: beautiful. Beautiful fabrics. Beautiful construction. Beautiful lives. For Franco, a wedding suit is not simply worn. It is lived in. It becomes part of the day, the photographs, and the memories that follow.
Saratoga Weddings and the Need for Personal Design
Saratoga weddings carry their own character. They might take place at historic estates tucked into the hills, intimate garden settings surrounded by redwoods, or elegant venues that balance formality with California ease.
These celebrations are personal. They reflect the couples creating them rather than following prescribed formulas. And the clothing should do the same.
Off-the-rack suits offer approximations. Rental options provide convenience. But neither creates the feeling of wearing something built around you. Something that accounts for your proportions, your posture, the way you carry yourself when standing beside the person you have chosen to marry.
Franco Masoma wedding suits are designed for grooms who understand this distinction. Who want their clothing to support rather than distract. Who value the difference between looking dressed and feeling entirely yourself.
The Consultation: Where Every Wedding Suit Begins
Creating a wedding suit with Franco starts with a ninety-minute consultation at our Los Gatos showroom, just minutes from Saratoga.
This is not a fitting. It is a dialogue.
Franco wants to know about your wedding. The venue. The season. The tone you are setting. Whether your celebration is intimate or expansive. Whether you envision classic elegance or something more relaxed. Whether you will marry indoors or beneath the open sky.
He observes how you move, how you stand, what makes you comfortable. These observations inform every decision that follows. From fabric weight to lapel width to pocket placement. The goal is not to impose Franco’s vision, but to reflect yours.
Some grooms arrive with clear ideas.
Others come uncertain, knowing only that they want something meaningful. Franco meets you wherever you are. He listens more than speaks. He guides without rushing. And from this exchange, a vision begins to form.
Fabrics Selected for You Alone
Franco’s approach to fabric selection is deeply personal and deliberately exclusive.
He does not work from mass-produced catalogs. He collaborates with the fabric capital of the world in northern Italy, in a region northwest of Milan. There, he selects textiles in small quantities with specific clients in mind.
When Franco chooses fabric for your wedding suit, he is thinking about you. About how the material will photograph in your venue’s lighting. About how it will feel during a long day of celebration. About how it will age and whether you will want to wear it again.
The fabrics Franco curates come from mills that set global standards: Vitale Barberis Canonico, Zegna, Loro Piana, Cerruti 1881, and Piacenza. These are textiles known for how they drape, how they breathe, and how they maintain integrity over time.
This philosophy ensures something increasingly rare. Your wedding suit will not appear on someone else. It was selected to become part of your story alone.
Designed in California, Made in Napoli
Every Franco Masoma wedding suit is designed in Los Gatos and constructed by hand in Napoli, Italy.
California informs the lifestyle understanding. The appreciation for movement and ease. The preference for clothing that enhances life rather than constrains it.
Napoli provides the craftsmanship. Italian artisans whose knowledge extends across generations understand how to build suits that maintain structure while allowing natural movement. They know how to construct garments that photograph beautifully yet feel comfortable from morning preparation through final dance.
This combination creates wedding suits perfectly suited to Saratoga grooms. Refined enough to honor the occasion. Comfortable enough to wear without second thought.
Beyond the Groom: Coordinating Your Wedding Party
While your custom suit forms the centerpiece, Franco Masoma can provide guidance and options for groomsmen as well.
Ready-to-wear suits offer a seven to ten day turnaround with personalized fitting support, allowing your wedding party to look cohesive without requiring full custom production for each person.
For groomsmen who want the same level of craftsmanship, custom suits can be created following the same process, ensuring everyone is dressed with equal care and precision.
Custom accessories including ties, bow ties, and pocket squares allow for subtle differentiation that honors your role while maintaining visual harmony across the wedding party.
A Suit That Continues After the Wedding
Wedding suits from Franco Masoma are not designed for a single day.
The same garment that accompanies you through your vows becomes the suit you wear to anniversary dinners, professional milestones, formal events, and celebrations yet to come. It transitions between contexts while carrying the memory of where it began.
This longevity is intentional. Franco builds suits with fabrics chosen for how they age and construction meant to endure. These are garments designed to be worn, lived in, and appreciated over time.
